Personal brand and career development with Liz Basten and Kim Jenkins
Beyond The Capital is the podcast series from SuperTech that explores the professional services tech scene outside of London. We’re also on the AdviserTech Show podcast feed.
This is a special four-part mini-series in partnership with the Women in Finance Collective, a new network to promote and support women who work in finance and fintech in the Midlands
In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.
They discuss:
The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biases
Why visibility is crucial for career progression and how to build it without feeling like you’re “showing off”
Practical ways to create a personal brand that feels authentic and builds credibility
The role of mentorship, both official and unofficial, in overcoming isolation and accelerating growth
In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.Together, they share their reflections on decades of working in fintech and financial services, tackling barriers and exploring how women can thrive at every stage of their careers. From building a personal brand to navigating career plateaus, from embracing AI to re-setting career purpose, this is a conversation packed with insight, honesty, and practical advice.
They discuss:
The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biases
Why visibility is crucial for career progression and how to build it without feeling like you’re “showing off”
Practical ways to create a personal brand that feels authentic and builds credibility
The role of mentorship, both official and unofficial, in overcoming isolation and accelerating growth
Rethinking career trajectories: pivoting, resetting purpose, and tackling mid-career “stuck” moments
How AI is reshaping roles in finance and why it could create new opportunities for women
The importance of community, like the Women in Finance Collective, in building confidence and support networks