FINTECH INNOVATION CHALLENGE
SuperTech supports technology-led innovation challenges to drive growth across the region and beyond.
WORKING IN PARTNERSHIP TO ACCELERATE INNOVATION
TOGETHER FOR THE LAST THREE YEARS WE’VE HELPED FINTECH INNOVATORS COLLABORATE WITH BNP PARIBAS PERSONAL FINANCE, A LEADING FINANCIAL SERVICES PROVIDER TO SHAPE THE FUTURE OF INNOVATION SERVICES.
BNP Paribas Personal Finance UK supports over four million customers, welcoming a new customer every 22 seconds and has a rich partnership ecosystem, including leading household names, covering retail finance, personal loans and motor finance.
They are at the forefront of digital transformation in the financial services sector and as a result, are an active contributor to programmes aimed to supercharge the industry. This includes being a founding participant of the FinTech incubator programme, The Innovation Lab, in collaboration with SuperTech WM and STEAMhouse.
BENIFITS FOR SME PARTICIPANTS:
Collaborate and Learn: Access to expertise and skills development opportunities in a broad range of areas.
Gain insights and learn new methods of innovation to help you develop something new.
Co-creation with BNP Paribas Personal Finance.
Get practical, useful and actionable feedback from subject matter experts to help grow your business.
Test & Validate Your Technology: Develop and retain your IP.
Expand your network: Create new connections and meaningful opportunities for collaboration within the local ecosystem.
Gain Market Credibility; Strengthen your position as a trusted FinTech provider.
PARTICIPATING FINTECHS
Where FinTech Innovators and Market Leaders Come Together to Drive Meaningful Change
Building the next generation of professional and financial services is a collective effort. Real progress happens when established institutions, ambitious SMEs, academia and regional talent come together around a shared ambition.
Together we’re powering the next generation services growth mission. In this video BNP Paribas Personal Finance share three years of insight from developing its Innovation Lab in partnership with SuperTech WM and delivery partner STEAMhouse.
Together, the collaboration demonstrates how open innovation can unlock growth, accelerate adoption and shape the future of services across the region.
BNP Paribas Personal Finance UK is driving meaningful digital transformation across financial services, playing an active role in initiatives that accelerate innovation at scale. This commitment is embedded within a broader, ongoing partnership with SuperTech, focused on translating ambition into practical, measurable impact.
In conversation with Jayne Licari, Head of Communications, we explore how this strategic collaboration supports hands‑on experimentation, strengthens the regional innovation ecosystem and demonstrates how targeted, expert‑led interventions can deliver lasting change for large financial services organisations.
FUTURE PARTICIPANT GUIDELINES
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There are a number of key dates and in-person events involved in the programme.
2026 dates to be announced and will include:Information webinars for prospective applicants to the programme
In person, all day event for successful candidates for official programme launch.
In person all day Mid-point event.
In person all day event Showcase dayfor all programme participants.
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This Innovation Lab does not provide the following:
Guaranteed procurement or a contract at the end.
Guaranteed access to sandbox environment for testing.
Direct access to customer data.
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BNP Paribas Personal Finance is a market leader specialising in retail finance, motor finance and personal loans, with over 50 years of experience in the UK. Through its consumer brand ‘Creation’ BNP Paribas Personal Finance supports many of the UK’s leading brands including Currys, John Lewis, Dreams and B&Q, providing innovative solutions to drive sales and build customer loyalty. It brings global expertise, innovative thinking and valuable customer insights, fuelling business growth for over 300 partners, and helping 4 million customers to buy the things they want through helpful and responsible finance.
Customers are acquired through BNP Paribas Personal Finance when they purchase products (such as consumer electronics, kitchens, beds, sofas or cars) and their finance is managed through the Creation Finance App. Once registered, customers can see their balance and make payments.
The Creation Finance App is at the heart of the business in the future where customers can not only manage their accounts but more importantly learn about additional services and experience value added services that drive engagement and usage of the App. The challenge therefore focused on opening up the opportunity to collaborate in the pursuit of this business ambition.
HOW DOES THE INNOVATION LAB WORK?
FinTech is a rapid accelerating industry and an intrinsic way to deliver financial services in the UK. But not all of the best solutions to challenges faced by financial institutions start as a fintech business or application.
BNP Paribas Personal Finance recognised this phenomenon and partnered with SuperTech and STEAMhouse to create this exclusive incubator programme.
Prior to the public launch of challenge statements, the definition and focus is aligned to strategic priorities and to ensure a clear and focused value proposition.