Ethco's Surayyah Ahmad Sani

Season 3, Ep.4
25/04/2023

In this episode, we hear from Surayyah Ahmad Sani, the co-founder of Ethco. Surayyah’s career has spanned two countries on two different continents. She founded Ethco to help consumers access their ethnic groceries and to help small shop owners sell online.

Surayyah talks about relocating to the UK from Nigeria, the challenges of being a female entrepreneur with children, how the risks can be greater for a woman if their business fails, the pressure not to talk about family/children as a female entrepreneur, and the funding gap for women, particularly black women.