Navigating the Advice Frontier - Supporting informed consumer decision making.
Navigating the Advice Frontier: Future of Wealth Innovation Call Launches
The Future of Wealth Innovation Call has officially launched, bringing together 21 cutting-edge fintech firms to tackle one of the most pressing challenges in financial services: how to help consumers make more confident, informed financial decisions within an evolving regulatory landscape. Delivered through the Financial Regulation Innovation Lab (FRIL) in partnership with SuperTech West Midlands, the programme aims to develop more accessible, tailored and compliant wealth support using data-driven innovation that can help bridge the UK’s long-standing “advice gap.”
Selected fintech innovators will collaborate directly with leading financial institutions, professional services firms, regulators and academic partners to explore solutions across seven priority areas, including tailored support at scale, simplified advice, next-generation disclosures and engagement, financial literacy, compliance tooling, AI-enabled planning tools and cross-platform data aggregation.
The programme launched on 13 November at PwC’s Glasgow office, where participating fintechs met industry leaders and academic experts to begin shaping their solutions. Over the coming weeks, teams will take part in deep-dive insight sessions and workshops to refine, test and align their propositions with real-world industry needs. The most promising ideas may also receive grants of up to £50,000 to accelerate development.
This Innovation Call brings together 10 strategic partners — PwC, Barclays, Lloyds Banking Group, Sopra Steria Financial Services, NatWest, M&G, BNP Paribas, Dudley Building Society, Wesleyan and Standard Life — supported by academic partners at the University of Strathclyde and the University of Glasgow, and delivered with GrowthBuilders. Together, they provide a rich blend of regulatory insight, industry expertise and academic research.
The 21 successful fintechs include:
Afternoon Finance, Alessia, Alethica, Amplifi, Aveni, Aventur Wealth, CherpaAI, Complia, Doconomy, Etcho, Finspector, Glimzer, Guiide, InicioAI, Iress, Open Book Analytics, Planda, Snowdrop Solutions & Stratiphy (joint entry), and The Wisdom Council & DocStribute (joint entry).
A full fintech brochure will be available shortly with more details on each company.
To stay updated, follow FinTech Scotland on LinkedIn or contact FRIL@fintechscotland.com to learn more about future innovation calls.