In this final episode of Beyond the Capital, part of SuperTech’s Women in Finance Collective mini-series, host Hilary Smyth-Allen talks with Florence Govier, Product Manager at Moneyinfo, and Naya Hemans-Westerway, Business Consultant at Jigsawtree.

They share frank reflections on entering the industry, navigating male-dominated spaces, and why FinTech continues to attract ambitious young professionals.

They discuss:

• The career journeys that led Florence and Naya into fintech

• Why financial services remains a stable but evolving career path

• Experiences of being the “only woman in the room” and how confidence, preparation and community help

• The reality of ageism and gender bias, and how younger women are pushing for change

• Setting boundaries, finding role models, and using networks like the Women in Finance Collective

In this episode of Beyond the Capital, part of SuperTech’s Women in Finance Collective mini-series, host Hilary Smyth-Allen talks with Amira Norris, Co-Founder of The Mentor Standard, and Julie Goddard, Business Psychologist and Founder of The Success Architect.

Together, they explore how behavioural psychology shapes leadership and decision-making in the high-pressure world of finance and fintech. The conversation looks at why clarity often matters more than confidence, how trust underpins strong teams, and the impact of constant change and uncertainty on performance.

They also challenge ideas around imposter syndrome, suggesting that a bit of self-doubt can actually support better leadership. Honest, practical, and thought-provoking, this episode offers valuable insights for anyone leading through complexity or navigating fast-paced environments.

In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smyth-Allen is joined by Kim Jenkins, COO of fintech firm Afternoon, and Liz Basten, founder of marketing agency Kiss My Brand. Together, they explore how women in finance can build authentic personal brands, overcome hidden biases, and navigate career transitions. From mentorship to AI, this conversation is packed with practical advice, honest reflections, and empowering insights for every stage of a career.

This episode dives deep into the realities of working in fintech and financial services as a woman. Liz and Kim reflect on the cultural and structural barriers that persist in the industry—from male-dominated environments to the subtle biases that shape career progression. They share personal stories and hard-won lessons, offering a candid look at what it takes to thrive and lead in these spaces.

In this new four-part mini-series, we’ve partnered with the Women in Finance Collective – a new Midlands-based network dedicated to empowering and supporting women working in finance and fintech.

In the first episode, we’re joined by Tessa Lee, Managing Director at Moneyinfo, and Gemma Lowndes, Director of Operations at Jigsaw Tree – the founding companies behind the Collective. Together, they discuss why the network was needed and the unique value of local support.

The conversation highlights how community and connections build confidence, why sharing success stories inspires the next generation, and how early education about finance careers opens new pathways for young women. They also explore the opportunities technology brings – including how AI can enhance, rather than replace, roles in the sector.

This episode is about more than challenges – it’s about building a movement. By connecting talent, championing diverse voices, and creating opportunities, the Women in Finance Collective is helping the region lead with inclusion and innovation.

This is the final episode of a four-part mini-series of Beyond the Capital from SuperTech WM, in partnership with the TiPS Accelerator—a programme helping regional law and accountancy firms adopt new technology.

This episode explores how regional accountancy and audit firm Armstrong Watson navigated the cultural, technical, and client-facing challenges of adopting new audit technology through the TiPS accelerator programme.

Host Hilary Smith-Allen is joined by Steve Preston and Lucy Hughes, who share their experience implementing data analytics tools across Armstrong Watson’s offices, managing team engagement and collaborating with both clients and suppliers.

They discuss how a mindset shift—at board level and across teams—was essential to success, how change management workshops helped guide the process, and why rolling out the pilot at scale made all the difference.